About This Book
Confident by Choice (2025) shows you that confidence isn’t something you’re born with – it’s something you can create through small, intentional steps. This process is called the Confidence Cycle, and it’s a science-backed framework that transforms tiny bursts of energy, courage, and action into lasting proof of your capabilities. With its practical micro-steps, it helps you unlock everyday courage and start building the confident life you’ve been waiting for.
Who Should Read This?
- Professionals eager to speak up in meetings or take on leadership roles
- Creatives looking to take bold steps forward
- Individuals facing self-doubt or social anxiety
About the Author
Juan Bendaña is a dynamic entrepreneur, speaker, and coach who has spent over a decade designing leadership development programs for top-tier organizations like Disney, American Express, Zillow, and Sony Pictures – empowering CEOs, Olympians, actors, and Fortune 100 leaders to step into confidence and thrive. Drawing on research with more than 250,000 individuals across institutions like Oxford, Penn State, and the University of Toronto, Bendaña created the science-backed Confidence Cycle framework to help people transform self-doubt into everyday courage.
