About This Book
The Power of Habit (2012) explains what an important role habits play in our lives, whether they’re good ones, like brushing our teeth and exercising, or bad ones, like smoking. Filled with research-based findings and engaging anecdotes, The Power of Habit not only explains exactly how habits are formed, it provides easy tips for changing habits, both on an individual and an organizational level.
Who Should Read This?
- People striving to form good habits, like exercising regularly, or kick bad ones, like eating fast food
- Anyone interested in how our tendency to form habits is manipulated by companies
- Anyone who wants to implement new routines in their organizations
About the Author
Charles Duhigg is a Pulitzer Prize-nominated investigative reporter who writes for the New York Times. He has won numerous awards for his work and has appeared on TV shows such as Frontline and The NewsHour with Jim Lehrer.
