The Challenger Sale

The Challenger Sale

Taking Control of the Customer Conversation
by Matthew Dixon and Brent Adamson
Marketing & Sales 18 min read ★★★★☆ 4.3 (300)
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About This Book

Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.

Who Should Read This?

  • Sales managers and salespeople eager to improve their techniques
  • Entrepreneurs curious about how to best present a product to customers
  • Business leaders who want to stay current with new sales strategies

About the Author

Matthew Dixon is the executive director at CEB, the world’s leading member-based consulting company. Brent Adamson is the firm’s managing director and chief storyteller.