About This Book
Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.
Who Should Read This?
- Anyone who wants to understand how habits are formed
- Anyone who wants to design a hugely successful product or enhance an existing one
- Anyone who wants to understand how some products take advantage of our tendency to form habits
About the Author
Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today.
