About This Book
Marketing Artificial Intelligence (2022) unravels the transformative journey of marketing in the AI era, inviting you to explore the seismic shifts reshaping audience engagement and the essence of marketing strategies. Dive into the world where AI’s fusion with human creativity opens new avenues for innovation, personalization, and efficiency, fundamentally altering how we connect with consumers. This guide provides insights to navigate the evolving digital landscape, making AI an indispensable ally in crafting the future of marketing.
Who Should Read This?
- Marketing professionals exploring AI integration
- Business leaders seeking competitive advantage
- Technology enthusiasts curious about AI’s impact
About the Author
Paul Roetzer is the founder and CEO of the Marketing AI Institute and PR 20/20. He has authored works including The Marketing Performance Blueprint and The Marketing Agency Blueprint, contributing to the field of marketing with a focus on the integration of AI. His efforts extend to founding the Marketing Artificial Intelligence Conference (MAICON), emphasizing the practical application of AI in marketing for professionals across the board. Mike Kaput serves as the chief content officer at the Marketing AI Institute, where his expertise in content marketing and marketing strategy drives growth. Kaput is known for his contributions to the discourse on AI’s role in enhancing marketing efficiency and effectiveness. Additionally, he is the author of Bitcoin in Plain English, offering insights into the cryptocurrency realm.
