About This Book
Loved (2022) uncovers the true potential of product marketing, showing how industry leaders use product marketing to shape market perception and category definition. Great product marketing goes beyond sales support to inspire others to tell your product’s story, transforming also-rans into market leaders.
Who Should Read This?
- Product marketers looking for leading insights
- Sales reps who want to transform product features into compelling stories
- Start-up founders who want to position their product for market success
About the Author
Martina Lauchengco is a partner at Silicon Valley Product Group and a recognized authority on product marketing with extensive experience at companies like Microsoft and Netscape. She teaches product marketing in UC Berkeley’s Engineering Leadership program and advises numerous startups, bringing decades of expertise on bridging the gap between product development and commercial success.
