About This Book
Irresistible Change (2025) addresses the cultural reasons why most organizational transformations fail. It presents a product-based approach grounded in earning adoption rather than demanding compliance to successfully create lasting change.
Who Should Read This?
- Innovation officers and champions implementing new ways of working
- Program managers running cross-functional change initiatives
- Anyone frustrated with failed transformation efforts looking for a better approach
About the Author
Phil Gilbert is best known for leading one of the largest cultural transformations in corporate history as IBM’s General Manager of Design. His work transforming how nearly four hundred thousand employees across 180 countries approached their work has been studied at Harvard Business School, and featured in The New York Times, Fortune magazine, and the documentary The Loop.
