About This Book
Good to Great (2011) presents the findings of a five-year study by Jim Collins and his research team. They identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors that differentiated those companies from their lackluster competitors. These factors have been distilled into key concepts regarding leadership, culture, and strategic management.
Who Should Read This?
- Managers, founders, and executives who want to take their business to the next level
- Leaders seeking to simplify their business strategy
- Anyone interested in leading a great corporate culture
About the Author
Jim Collins is an American author, lecturer, and consultant. He has taught at the Stanford Graduate School of Business and is a frequent contributor to Fortune, BusinessWeek, and Harvard Business Review.
