Growth Data Analytics Playbook
About This Book
Growth Data Analytics Playbook (2025) gives you the analytical frameworks needed to move from gut instinct to data-informed decisions when scaling products. You’ll learn how to quantify product-market fit through retention, identify high-value power users, and put the mechanics of sustainable growth into practice. This guide helps you see past vanity metrics and build self-reinforcing loops that drive long-term success.
Who Should Read This?
- Data scientists seeking actionable frameworks for product scaling
- Product managers wanting to move beyond vanity metrics
- Startup founders needing to validate product-market fit
About the Author
Mengying Li is a data strategy lead at Braintrust, with prior experience at Notion, Meta, and Microsoft. She serves as a startup scout for Andreessen Horowitz, advising early-stage companies on growth strategy. Joe Kumar is a senior staff data engineer at Meta, where he developed internal resources like the growth analytics starter kit. His work focuses on standardizing product analytics frameworks and teaching foundational skills to new engineers. Yuzheng Sun is a staff data scientist at Statsig.com, following roles at Tencent, Meta, and Amazon. He also has a large online following, regularly sharing industry insights with over 300,000 people.
