About This Book
Grow or Fold (2026) challenges you to reject the stagnation often accepted in midlife and instead actively design a future of purpose and resilience. It provides a strategic toolkit to ruthlessly audit your life, identifying the specific habits and mindsets holding you back from your true potential. By treating your personal growth with the same rigour as a high-stakes business turnaround, you'll learn to use catastrophic challenges as fuel for your most significant chapter yet.
Who Should Read This?
- Midlife professionals seeking a strategic roadmap for career reinvention
- Parents raising children with disabilities
- Aspiring entrepreneurs wanting to align passion with professional success
About the Author
Matt Ross is the founder and CEO of One River School of Art + Design and the former CEO of School of Rock, where he turned a small startup into the world's largest network of performance-based music schools. A former radio executive who led some of America's most iconic stations, he has spent thirty years building businesses that blend commerce with creativity. He is also a passionate advocate for adults with autism, leveraging his personal experience to champion high-impact support systems for neurodiverse communities.
