About This Book
Designing Brand Identity (2003) breaks branding down into a simple five-step process that helps teams build a clear and confident identity. It shows how research, strategy, design, touchpoints, and long term management fit together, and it uses real examples to make the ideas feel practical and doable. It gives anyone working with a brand a straightforward way to bring focus and consistency to their work.
Who Should Read This?
- Brand managers seeking a structured process
- Designers building or refreshing identities
- Entrepreneurs clarifying how their brand should show up
About the Author
Alina Wheeler was a branding consultant who helped organisations from small businesses to major global companies sharpen their brand identity. She wrote the best selling Designing Brand Identity along with Brand Atlas, a visual guide to understanding brand basics. She also contributed her expertise to the Dictionary of Brand, helping shape the language people use to talk about branding. Rob Meyerson is a brand strategist and the co-author of the sixth edition of Designing Brand Identity and author of Brand Naming. He has written about brand strategy in the Harvard Business Review, AMA.org, TechCrunch, and Business Insider among others.
