About This Book
Brilliant Mistakes (2011) contends that trying to eliminate every misstep can backfire, while well-chosen errors can actually accelerate learning and improve performance. It explains why mistakes can yield benefits, when to avoid them, and how to design small, safe tests that expose hidden assumptions so you can make smarter decisions. It also lays out practical steps you can apply to learn faster from deliberate missteps.
Who Should Read This?
- Decision makers across startups, corporations, and public organizations
- Experimenters in science technology and product development
- Early-career professionals professionals honing their judgment and decision-making
About the Author
Paul J. H. Schoemaker is a leading figure in the field of decision science, where he’s helped blend decision theory, behavioral economics, scenario planning, and risk management into practical tools. He founded Decision Strategies International, served as research director at Wharton’s Mack Center for Technological Innovation, and previously taught at the University of Chicago. He has coauthored other best sellers including Winning Decisions, Profiting from Uncertainty, Peripheral Vision, and Chips, Clones, and Living Beyond 100.
