About This Book
B2B Customer Experience (2018) is a practical handbook that guides organizations through creating and delivering exceptional customer experiences specifically within the business-to-business sector. It walks you through five key stages – planning, mapping, structuring, implementing, and controlling an effective B2B customer experience strategy.
Who Should Read This?
- B2B sales and marketing managers looking to boost customer loyalty and competitive advantage
- Business leaders seeking practical frameworks to improve client relationships and retention strategies
- Customer service professionals who need to understand emotional engagement in corporate business settings
About the Author
Paul Hague is cofounder of B2B International and brings more than four decades of expertise in operating market research agencies, serving major corporations like Samsung, Microsoft, Henkel, and Michelin. He’s authored numerous publications on market research and customer experience, including The Business Models Handbook. Nicholas Hague is Head of Growth at B2B International. He’s an expert in B2B customer experience and branding research, and has been recognized as a top-10 influencer by CX Magazine.
