About This Book
All In Startup (2014) is a hybrid business guide and novel: it follows Owen Chase, a founder with nine days to save his failing company and crumbling marriage, as he unexpectedly advances through the World Series of Poker and meets Sam, a mysterious venture capitalist who offers both revolutionary business advice and romantic temptation. Through their high-stakes journey in Las Vegas, Sam teaches Owen how to de-risk his startup ideas, conduct proper validation, and push forward only when the odds favor success rather than acting on unproven assumptions.
Who Should Read This?
- Aspiring entrepreneurs who want to test their ideas’ validity
- Struggling start-up founders ready to be coached to identify pain points
- Product managers who want better customer discovery frameworks
About the Author
Diana Kander is a New York Times best-selling author and serial entrepreneur who came to the United States as a refugee from Ukraine at age eight. After earning her law degree from Georgetown University, she left legal practice to launch multiple ventures, becoming an equity owner in nine companies. Today, her books on innovation and entrepreneurship have been taught at over 100 universities.
