AI Strategy for Sales and Marketing
About This Book
AI Strategy for Sales and Marketing (2025) gives you a strategic framework for the shift from basic automation to the human-centered collaboration of Industry 5.0. It walks you through agentic commerce, hyper-personalization, and ethical governance so you can build a business that's both resilient and future-ready. You'll learn how to put intelligence into action – driving sustainable growth, building deep trust, and creating customer relationships that actually mean something.
Who Should Read This?
- Marketing executives working through the shift to automated customer engagement
- Business leaders looking to put artificial intelligence strategies into practice
- Sales directors who want to understand autonomous go-to-market engines
About the Author
Katie King is a keynote speaker on artificial intelligence and business change, and serves on the UK Government's All-Party Parliamentary Group task force for AI adoption. Her previous book, Using Artificial Intelligence in Marketing, was listed as a reference source in the World Economic Forum's AI toolkit for corporate boards.
