About This Book
Everything Is Obvious offers insights into the failures of the most commonly used method of explaining human behavior: common sense. By offering sound solutions to common sense reasoning, it gives the reader the tools to better attempt to understand human behavior.
Who Should Read This?
- Curious minds who question what seems obvious
- Decision-makers navigating complex human behavior
- Fans of behavioral science and surprising insights
About the Author
Duncan J. Watts is a principal researcher at Microsoft Research and well known for his work on network science. He has also authored the bestseller Six Degrees: The Science of a Connected Age, and was formerly a professor of sociology at Columbia University.
