About This Book
Drive (2009) points out that many organizations still follow a “carrot and stick” approach, using external incentives to motivate people. It explains why this is a bad idea and introduces a more effective solution: sparking engagement by catering to the psychology of intrinsic motivation.
Who Should Read This?
- Psychology buffs interested in human behavior
- Executives who’d like to leverage the power of intrinsic motivation
- Anyone who wants to find out how to effectively motivate themselves
About the Author
Daniel Pink studied linguistics and jurisprudence. He’s written seven books, including A Whole New Mind, Drive, To Sell is Human, When, and The Power of Regret – which were all New York Times best sellers. Between 1995 and 1997, Pink was the chief speechwriter for US Vice President Al Gore.
