About This Book
Could Should Might Don’t (2025) examines the mental frameworks people use when contemplating what lies ahead, identifying four distinct approaches that shape our relationship with tomorrow. Rather than making predictions, it analyzes how humans have historically engaged with future-oriented thinking, revealing the strengths and limitations of each mindset.
Who Should Read This?
- Policy makers and civil society members grappling with complex societal challenges
- Business leaders and entrepreneurs making strategic decisions under uncertainty
- Anyone overwhelmed by conflicting predictions about technology and the future
About the Author
Nick Foster is a designer, writer, and futurist for companies like Apple, Google, and Sony. He received the Royal Designer for Industry title in 2021, Britain’s most prestigious design recognition, and holds a fellowship with the Royal Society of Arts. Foster regularly shares his expertise through essays and speaking engagements.
