About This Book
Blink examines the phenomenon of snap judgments, meaning the split-second decisions we make unconsciously. These snap judgments are important decision-making tools, but can also lead to bad choices and all manner of problems. Blink explains how we can best make use of them.
Who Should Read This?
- Anyone interested in intuition and decision-making
- Anyone interested in ridding themselves of their prejudices and stereotypes
- Anyone who wants to know when to trust their intuition
About the Author
Malcolm Gladwell is a Canadian journalist and author. He has previously published the bestsellers The Tipping Point and Outliers, both available in blinks.
